If you’re old enough to remember the TV commercial that
asked
“Does she or doesn’t she? Only her
hairdresser knows for sure,” then it could be that your hair is
gray. It’s also a good bet that you color it, like 55-60 percent of American
women (and who knows how many men). But if you’ve begun to question whether the secret to eternal youth can really be found in a bottle of hair dye,
Going Gray is the book for you.

This was the question that Anne Kreamer, a 50-something
journalist and former TV producer, asked the day she saw, with horror, a candid photo of
herself, her hair dyed its usual but very
unnatural dark brown. She didn’t look younger, she didn’t look right, and it
wasn’t a good look. She sheared off her dyed locks, swore off hair color, and
set off on a fact-finding mission that resulted in
Going Gray, a thoughtful examination of how our culture of youth rejects graceful aging in favor of struggling to look 25 until we're 95.
Her research is thorough, beginning with the roots (sorry!)
of the hair coloring revolution-- it wasn’t that long ago, after all, that women with dyed hair were gossip-worthy.
She then moves into surveys, focus-groups, and interviews with professional
image consultants. She even product-tests herself on dating websites, comparing
the hits she gets with colored hair vs. gray--and the results may surprise you.
Regional and professional attitudes toward gray hair are examined (hint: don’t attempt to let your hair go gray in southern California, or if you’re a female
senator) and the financial hit of frequent hair coloring also adds to the interest.
Kreamer wasn’t without her critics--friends don’t let friends
go gray, at least not without a fight--but she’s clearly comfortable with her
decision. Readers on the fence about whether or not to get off
the hair color treadmill will be intrigued by the surprising discoveries she
made about herself, and also by what
Going Gray says about how, as a youth-centric society, we buy into the cultural norms
created by corporate advertising.
--Helene